behind its pretty facade, wedding site the knot hides a dark side.
At America's go-to website for millions of brides, fraudulent business practices have gone on - unabated - for years...
At America's go-to website for millions of brides, fraudulent business practices have gone on - unabated - for years...
We Are The Knot Whistleblowers
With nearly 60 years of combined experience at The Knot, we were company insiders—trusted, decorated, and embedded in its operations. But what we witnessed compels us to speak out.
We’re exposing what we believe is a massive, ongoing financial fraud scheme against American small businesses—one that’s been hidden behind the glossy branding of The Knot and WeddingWire, dba,'WeddingPro.' Our evidence demonstrates that millions of dollars have been taken from wedding vendors under false pretenses.
Unlike many former employees silenced by NDAs, we refused to sell our voices. Our First Amendment rights—and our commitment to the truth—allow us to shine a light on what others have been forced to keep quiet.
If you feel like you’ve been scammed by The Knot Worldwide, you’re not alone. We’re speaking up for the thousands of vendors who believe they've been misled, financially harmed or ignored.
Since 2015, we’ve raised concerns about vendors paying for advertising services they never received - and a financial fraud scheme that has imposed radically increased prices on the American wedding Industry. When we saw the pattern of deception deepen—and gathered what we believe is undeniable proof—we went public in 2023. Major outlets like The New York Post, Forbes, Insider, and The New Yorker have since investigated and reported on the alleged misconduct.
Here’s who we are:
Jennifer Croom Davidson – Former Global Fashion Director with nearly 21 years at The Knot across both local and national sales teams.
Cindy Croom Elley – Over 19 years as a top-performing Account Executive in the local division, departing in 2021 long-after new management took over post merger of The Knot and WeddingWire.
Rachel LaFera – A highly-decorated performer, served 18 years in both local and national sales roles, rising to Director of Fine Jewelry.
More recently, Iowa Senator Charles (Chuck) Grassley, Chairman Committee on the Judiciary, sent correspondence to The Securities and Exchange Commission (SEC) Acting Chairman, Mark T. Uyeda and to The Honorable Andrew N. Ferguson, Chairman of The Federal Trade Commission (FTC) asking what has been done to investigate allegations of misconduct on the part of The Knot Worldwide so that any potential violators could be held accountable and ensure consumers are protected.
On behalf of the American wedding industry, Senator Grassley is looking into the business practices of The Knot (dba WeddingPro, Weddingwire and The Knot) Vendors are directed to utilize the complaint form on the Senate Judiciary website to ensure their voice is heard. The form goes to Senator Grassley and his investigator on point, Jace Pimental 202.224.5225.
FILL OUT THE COMPLAINT FORM TO MAKE YOUR VOICE HEARD: https://www.judiciary.senate.gov/majority-whistleblower
We believe this scheme thrives under a veil of secrecy, enforced through NDAs and misleading branding. But the truth deserves daylight.
This isn’t just our fight—it’s yours too. Report your experience to Senator Chuck Grassley's office.
Share your experience with the Senate Office. Link to Form HERE. *Don't let the standard form format confuse you, it is the form the Senate Office has asked to be utilized.
Notice Regarding NDA's:
In our observation, The Knot Worldwide has kept their shady and illicit practices veiled in much the same manner as Harvey Weinstein; through a conglomeration of enablers, a power imbalance, intimidation and non-disclosure agreements (NDAs).
** ADVISORY:** AN NDA CANNOT PREVENT A CURRENT OR FORMER EMPLOYEE FROM REPORTING CRIMES OR SUSPECTED WRONGDOING TO LAW ENFORCEMENT OR REGULATORY AGENCIES (such as the DOJ, FTC, IRS, SEC) OR ANY OTHER FEDERAL, STATE OR LOCAL GOVERNMENTAL REGULATORY OR LAW ENFORCEMENT AGENCY. NDA's THAT RESTRICT AN EMPLOYEE'S RIGHT TO REPORT ARE ILLEGAL AND NON-ENFORCEABLE. IF YOU ARE A CURRENT OR FORMER EMPLOYEE OF TKWW, YOU CAN CONTACT US CONFIDENTIALLY VIA OUR SECURE PROTON MAIL ACCOUNT: THEKNOTWHISTLEBLOWERS@PROTON.ME AND WE WOULD URGE YOU TO REPORT SUSPECTED WRONGDOING TO FEDERAL AUTHORITIES WHICH IS A PROTECTED RIGHT.
Common Allegations against The Knot Worldwide:
Complaints from American wedding professionals allege high-pressure sales tactics by The Knot and Wedding Wire "WeddingPro" with promises of a quick return on investment (ROI) and that the vendor-advertiser will receive numerous viable leads each month of brides in the vendor's area looking to book wedding services.
Allegations claim - and multiple current and recently departed Knot Worldwide employees confirm - WeddingPro utilizes a industry monopoly position and strong-arm sales tactics to lure wedding professionals into advertising contracts ; agreements that vendors have claimed are difficult to cancel once the credit card information is handed over and that contain fine-print that the businesses claim they did not get to carefully review (instead relying on the promises of the sales person) before handing over their billing information over the phone - or directly contradicts what they were promised in the sales pitch. Many advertising vendors say they were hounded by a WeddingPro sales rep to advertise, only to struggle to reach a company representative after turning over their credit card information. Unhappy advertisers have described the experience as being "ghosted" and their credit cards charged for services after they tried to cancel - even if they attempt to cancel right after signing up. Many small businesses describe that during the sales pitch they were promised "they could cancel at any time" only to later learn that they are locked into a 12-month long, one-sided contract. A number of vendors have described their frustrated attempts to cancel their WeddingPro ad program as a game of "kick-the-can" and state their efforts to cancel go unanswered and ignored. Many claim they had to go to the extraordinary length of contacting their bank and cancelling credit cards altogether to escape. Recent employees have detailed that the company instructs the sales team to deliberately mislead prospective vendors to get them to sign up, and then 'gaslights' or intentionally confounds vendors' efforts to reach the company for help after the sale.
Common WeddingPro vendor complaints describe that advertisements are not appearing on the website in the agreed placements on The Knot's platforms. Many vendors state that they are paying to appear in top ad search results, only to find that their advertisement does not appear as agreed, or sometimes, not at all. This occurrence was well-documented during our tenure and goes back since at least 2015. According to current and recently-departed employees, along with many Wedding Pro advertisers, this is still a regular occurrence.
Other wedding vendors describe a feeling of helplessness related to soaring advertising rate hikes (which many claim is due to an industry monopoly) and WeddingPro refusing to remove their 'Storefront Ads' from its site platforms, upon an advertiser severing the relationship.
WeddingPro allegedly reserves the right to keep the vendor's brand identity on their website platforms claiming that they retain these rights and the rights to the reviews left by brides who wrote about the wedding vendor on The Knot or Wedding Wire platforms. A number of wedding vendors have stated that they believe their reviews are 'essentially held-hostage' and many claim they feel trapped in the relationship for fear of losing access to the reviews left by brides and grooms. Many vendors have stated they feel trapped into paying WeddingPro simply to have access to their reviews and intellectual property - their brand identity that they claim Wedding Pro refuses to remove from The Knot and Wedding Wire site platforms.
Perhaps the most common allegation against Wedding Pro from many advertisers are claims that The Knot and Wedding Wire 'WeddingPro' is knowingly sending "Fake" "Bot" or "Scam" leads to their advertising vendor partners. The account "leads" which are supposed to represent a prospective customer (a bride or groom in need of wedding professionals to pull-off their big day) is of paramount value to a paying WeddingPro advertiser. Yet, scores of advertising vendors allege these are knowingly or intentionally fake, bot or scam account leads - in the opinion of many vendors - as being generated by The Knot and Wedding Wire itself, to give the appearance that the advertising investment in WeddingPro is working.
As insiders at the company for a combined six decades, we observed first-hand what the organization is capable of; the practice of swindling vendors, breaking the rules and silencing employees who could expose the ugly-face concealed behind the beautiful veil. Multiple recently departed employees have substantiated these assertions as ongoing. We believe the "pretty brand veil" aptly explains how the company has hidden malfeasance in plain sight for such a long time and allowed it to continue to rip-off and generally 'give the run around' to many of its American advertising partners and those tasked with holding the company to account.
LINKS TO COMPLAINTS FROM WEDDING INDUSTRY VENDORS AGAINST WEDDING PRO:
BETTER BUSINESS BUREAU BBB :
https://www.bbb.org/file-a-complaint/0241-235980765
iPETITION :
https://www.ipetitions.com/petition/the-knot-advertisers
SITEJABBER :
https://www.sitejabber.com/reviews/theknot.com
https://www.sitejabber.com/reviews/weddingwire.com
https://www.sitejabber.com/reviews/weddingpro.com
TRUSTPILOT :
https://ca.trustpilot.com/review/www.theknot.com?stars=1
https://ca.trustpilot.com/review/weddingwire.com?stars=1
REDDIT :
YELP :
https://www.yelp.com/biz/the-knot-new-york-3
Held sales positions in both the local and national divisions of The Knot; ultimately serving as the Global Fashion Director for the latter part of an almost 21 year career of combined service to the organization.
Served the company as a highly-decorated Account Executive for the local division for over 19 years. Elley departed The Knot Worldwide in July 2021, more than 2.5 years after The Knot Worldwide new management assumed control of the company.
Served successfully in sales positions for both the local and national divisions; reaching the position of Director of Fine Jewelry, culminating an 18 year highly-decorated career at the organization.
Amber provided her expertise and a platform to chronicle our experience. She applied her knowledge and investigative and legal resources to fact-check our allegations and then publish them. We are grateful for her commitment to helping whistleblowers like us. Since we first worked with her, Amber has founded new non-profit, "Psst.org " - A collective helping those who speak out, speak up. Over her career, Amber has helped amplify voices often left unheard in the public conversation.
Link to Essay :https://psst.org/blog/behind-its-pretty-facade-wedding-site-the-knot-hides-a-dark-side
As whistleblowers against the business practices of The Knot, Wedding Wire, and Wedding Pro, we frequently receive inquiries regarding legal action and class action efforts involving The Knot Worldwide. While we are not directly involved in any such class actions, wedding vendors often reach out to us to share their experiences. Rest assured, we will ensure that this information is securely passed along to the appropriate authorities.
We also encourage American wedding professionals who believe they have been harmed by the company to contact Senator Chuck Grassley's office, as he has requested an investigation into the alleged misconduct. The designated contact at his office can be reached at (202) 224-5225. Additionally, the Senate office has asked affected vendors to complete the following simple form:. It only takes a moment to ensure your voice is heard. https://www.grassley.senate.gov/contact/whistleblowers
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